One of the important elements of our system is how to
effectively market to affluent prospects.
In fact this will be one of the topics of our upcoming
webinar on Thursday.
Obviously, the more you understand the mindset of your
target prospects the easier it is to market to them.
That’s why I found the recent survey by Spectrem Group
quite intersting.
Especially when affluent investors answered this question:
“What is the news story that most impacts your portfolio?”
43% said that ‘Internation Problems’ had the biggest impact.
Only 18% said the political environment and Unemployment was
a mere 7%.
In other words, explaining to your prospects how you can
help them protect their from international problems
should be one of your main areas of focus right now,
followed by the political environment.
If you can show prospects how you can solve their biggest
concern you are well on your way to your next happy client.
