Let’s cut right to the chase…you want to know how to get more leads, retain more clients, and make more money. What this website will teach you is how to attract quality leads and clients. You will also learn how to increase your retention through developing a strong emotional connection with your clients.

If you are like most agents, you probably spend your time tracking new business and focusing on the upcoming renewals. If you don’t have a quality CSR, you also have to spend hours drowning in paperwork. That leads you to practice what I call customer neglect….you don’t do a quality job keeping in touch with your clients each month. You should touch base with all your clients at least once month. With the Internet, email, and direct mail you can easily do that. Now other insurance media exists to communicate with them, but they can be expensive and non effective.

The most effective marketing you can do is to use all the types of media to build a strong emotional relationships with your clients. However, most agents, brokers, and principals rely on referral…or they think they do. Referrals are a great way to get business…we both know that. But number one is the worst number in marketing. You should have multiple ways to bring in new clients and get referrals. If you only have one way, and that method dries up, you are walking on thin ice.

Here a few ways to diversify the ways to get leads:

1. Online leads
2. Network marketing
3. Writing articles in a trade magazine
4. Joining a trade organization
5. Direct mail to a targeted niche
6. E-newsletter
7. Email marketing
8. Printed newsletter sent by snail mail
9. Write a book and publish it
10. Have your own website
11. TV
12. Radio
13. Yellow pages
14. Joint ventures

And many others. A smart insurance marketing, will focus on multiple ways to bring in clients. An important thing to know are your numbers. You should know how to calculate your cost per lead and your cost per sale. Also you should calculate your long term customer value.

If you know that a client is worth to you $10,000 over a 10 year period and you retain 95 percent of your clients, then you will have a better idea of how much you can afford to market to get a new client.

Don’t practice customer neglect either. Spend money on building a strong emotional relationship with your clients. If they know who you are, and like you, they will continue to buy from you and refer you business.

If you’ve tried to marketing in the past and it has left a bad taste in your mouth, then direct response marketing is for you. It is a style of marketing that has been around for years. It is the most efficient and effective style of marketing

Direct marketing is based upon a formula that will create a strong relationship with your clients and bring in a new flood of leads. It not hard to learn. You don’t need a degree from college or years of experience in marketing. It just starts with a desire to be different…not to be the same as the other agents. Don’t settle to be just a quoting machine in the eyes of your clients. Be their consumer advocate and their trusted advisor.

Effective marketing will create that change in the eyes of your clients.

Then once you are different than your competition and new leads come in by the droves, you should focus putting your marketing effort on a insurance lead system. For example, you could have a system for new move in, a system for recently married couples, or a system for new business owners. A system is something hat you create once, monitor it, and then put on autopilot so you can walk away and create other systems.

We have a newsletter done for you that you can implement right now to start creating a strong emotional relationship with your customers. it is very inexpensive and is based upon the direct response formula. And it works…effectively.

All done for you….