How To Get More Health Insurance Leads

When I started my career, i was strictly a P&C agent.

I was encouraged by my corrupt boss (I didn’t know he was a crook at the time) to get my life and health license.

So as a newbie, I did what I was told. I got my license and started trying to sell L&H.

It was tough sledding. Obviously it’s nice because health premiums are large. And for life insurance you can get paid upfront.

But both also have their drawbacks. You don’t get residuals on the life, and you only make 1/12th of the premium every month for 12 months.

It’s tough to get started, and tough to keep going. I know, I’ve been there.

So you’re here to learn more about getting life and health insurance leads. Well, if you’ve spent any time on this site yet, you’ve undoubtedly learned that marketing is the KEY to success in your insurance business.

You see, you aren’t really in the insurance business at all. You are in the marketing business. You are a marketer of insurance services.

This is one of the most important distinctions you can draw in your own mind.

In other articles we’ve covered how you can use marketing to get virtually any type of lead: Disability insurance leads, long term care insurance leads, life and health insurance leads.

Just about everyone is searching desperately seeking affordable health insurance. Now if you’re a search engine optimization expert you can certainly use this to generate traffic and leads, but that probably isn’t your best option unless you can sell across state lines.

You can use google adwords and limit the search geographically so only those searching within your area can see your ads. This is a great way to get life and health, even disability and long term care leads.

But lets get real.

You’re probably a busy agent who doesn’t have time to learn google adwords, internet marketing, etc.

The simplest, fastest and best way to generate new leads is by following the formula:

Create a unique position in the market place. What makes you different and better than your competitors?

You much answer this question.

What is your Unique Positioning Statement? “Why would I buy from you above any and all other options…Regardless of your price?”

You probably sell products that most of your competitors have. So your uniqueness must come from added value options.

It’s not hard. Just think of some of the things your customers hate about insurance. I’ll even give you a couple:

Increasing premiums every year. The feeling of paying and getting nothing for it. The lack of personal attention. They hate the confusion. The paper work. They may even hate the agents! (Of course not YOU or I!)

Now how can you resolve some of these supreme hatreds and make their lives easier?

Could you fill out 98% of the paperwork for them so they only have to sign and date it? YES.
Could you gift your clients with premiums so they feel better about paying premiums? YES.
Could you use a fun and entertaining newsletter so they liked their agent, and found value in your relationship? Yes.

You see where I”m going.

Once you have this down, this Unique selling proposition. You find a P&C agent who doesn’t sell life and Health and send it to his list. Include an endorsement letter from him and also send your letter that highlights the incredible things you do for your customers that NO ONE ELSE DOES!

Good luck!