They finally arrived! After 1month of waiting my Smith Tycoon sunglasses showed up. They are pretty much the coolest glasses around. (I’ll show them to you in the next video)
I have to make this quick because I have to go have lunch with my Grandma. She’s invited me over for Retirement community lunch. So lets get to it!
It’s true, our awesome group of agents in the Insurance Mavericks just keeps growing, and impressing me at the same time. Hopefully Jeremy won’t mind that I highlight him here, but he did such a great job I can’t help but show you.
First here’s the email I received from him this week.
******
BB,
Wow! The first edition of my “Value for Life” is grossing me [right now] a lot of good e-mails giving me kudos!
I have nothing in there about insurance because I don’t want it to have to go through compliance of my carrier! I consider it my Personal Newsletter.
I am so glad I spent $50 on this project. I look forward to doing it in September! Hopefully, the bridge will be crossed between customer to client! It really is better than sending a postcard or anything else I’ve done to connect with current clients.
One other thing, is I only sent it to my “A” clients [you know, the ones who don't squeak so they don't get the grease]. The greatest clients who get neglected because they don’t have a complaint.
attachment: my VFL edition. The costumes are great, hope you enjoy mine in my newsletter.
Best Regards,
Jeremy
*******
And my response…
Jeremy,
CONGRATULATIONS!
Great job implementing, and I love the costume!
Good work, you are the second agent to report back to us that you’ve been implementing and seeing great results.
We’ve got a new video coming out today or tomorrow, so be on the lookout for it.
Beach
Now I just had to show you a glimpse of his letter, you’ll get a kick out of it, and it’s a great example of really differentiating yourself.
So now you see what we mean when we talk about personality in your marketing. Here’s another quick tip from some emails I’ve been receiving.
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Also, wanted to give you another tip on differentiation and making your personality “Stick” with your readers and prospects. You’ll want to create a “Public Persona Name” for yourself. Currently it says “Jeremy Snowden, Agent” that’s boring.
Create a tag line for yourself. As you know, my partner and I are the “Insurance Mavericks”. I’m helping another agent who loves Hawaii figure out a tagline for herself “A little piece of hawaii with every policy” she is going to be handing out little sandal keychains, her office is decked out in Hawaiian garb, and she’ll be putting Hawaii videos and themes on her website. (If she follows my advice.)
You could easily use the “guitar playing superagent” or something along those lines.
Let me know what you come up with.
Beach
Please leave us a comment below on what you think, questions you have, etc. We love to hear from you!
Tags: auto insurance, health insurance, Insurance Leads, Insurance Marketing, insurance marketing tips, insurance mavericks, life insurance
