Perseverance is one of the most admirable traits in all endeavors.
We love to watch the Olympic athletes push themselves to - and then beyond ‘The Limit”.
And ‘Mother Nature’ provides some of the most astonishing feats of perseverance…think of the salmon fighting upstream…even up water falls.
Yet, at what point is it that the ‘perception’ or ‘guise’ of perseverance become out right foolishness?
For example, The fly.
We’ve all witnessed what I will call ‘The Death Fight of The Fly’…This is when the fly is ‘fooled’ by the ‘perception’ that a glass window is not really there…So the fly demonstrates incredible perseverance and repeatedly, incessantly, persistently, almost loyally, hurls itself again and again up against the window PAIN (spelling selected on purpose) and often until it is exhausted and dies of fatigue.
FACT: No matter how valiant the effort made by the fly…the barrier is not going to yield. EVER.
Often, observation of this ritual makes you think the fly is just not that bright…right?…..Be careful.
Here’s why I say that…
After more than 20 years in this great industry I’ve witnessed a very similar ‘death flight’ by many agents who persevere and persistently continue to do the same thing that used to work and seem to prefer to continue to hit their heads against the ‘window PAIN’ as if never knowing that regardless of the efforts made they will never make it through the barrier.
In today’s world with the average person getting bombarded by over 3,000 marketing messages per day, you must have a systematic manner of breaking through the clutter…which is a real barrier….with MULTIPLE INFLUENCE CHANNELS and not just the typical one strategy approach and continually hitting your head up against the window pane just like a fly.
I will be covering some specific strategies in my next few entries on what types of Multiple Influence Channels you must use if you want to be smart and more effective in today’s marketing environment.
Til then, hopefully you’ve banged your head up against the PAIN enough so that your ears have popped out and you’re ready to listen.
Licensed and Lethal,
007
