Posts Tagged ‘Insurance Marketing’
by Ethan Kap
I remember the first time I bought leads. I was so desperate. I needed leads bad.
I wanted something quick and easy, delivered right to my email box .. or a service where someone would call me.
That is the dream for any agent or advisor.
I mean, come on let’s be honest… who really wants to *work* to attract their own leads when someone could deliver high quality leads on a silver platter?
(Of course learning to attract your own leads IS the best way long term)…
Sadly, so many charlatans wave their little flag, promising agents and advisors “guaranteed leads … but just enter in your credit card. The majority are scamming agents right out of their money. In fact, here is another post just last week on our blog about a company that screwed one of our fellow agents…
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by Bill Cates
What is more important to you? More referrals? Or higher quality clients from referrals? Or both? Here are a few simple things to keep in mind if you’d like to get better quality clients from referrals in 2009.
Get Clear
What type of client do you want to attract into your business? Are you crystal clear? Can you write it down right now, on the spot? Clear intentions produce clear results. Fuzzy intentions produce fuzzy results. You will be amazed at how much easier it becomes the right kind of clients into your business when you are crystal clear what comprises an ideal client.
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by Tom Wiecek
A couple of years ago I read Tim Ferriss’ now famous book The Four Hour Work Week for the first time. It’s a book that I pick up and re-read quite often and it has made a world of difference in my life and agency. Most importantly, it helped me free myself of the many low paying jobs I used to be responsible for. Today, I work less than four hours a week in my agency. However, I do work more than four hours a week on my agency, but I work where and when I want. And I only work on what makes me the most money.
I am often asked by other agents, “How can you spend so little time in the agency while it continues to grow faster than ever?” It comes down to eliminating and delegating the tasks that bring less value to me and using systems. Our time is the most valuable resource we have. It’s not our insurance knowledge or even our ability to service our clients. We only have so much time in a day and every minute of it is as valuable as you make it.
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Social Media expert Tammy de Leeuw talks about 3 must have Twitter applications to take marketing your business in a more effective way and in a more timely manner. Click below
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The jury is still out whether or not an agent and advisor can use social media, like Facebook and Twitter, to generate leads and make money.
For some it may work. For others, it won’t.
It really depends *on* you … and who your customer is.
If you are targeting the boomer market, then online may
not be the most viable way to generate leads.
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One of the questions I always get is “How many names do you try to get in one sitting?”
My answer to this is “it depends.”
It depends on how open your referral source is to the process; how much time and energy they feel like devoting. My personal record is 17 names in one phone call, and I’ve gotten 10-11 on several occasions.
But NOT because I pushed my clients into this. I was ready to move on to another subject several times, but they kept on going, and going, and going (like the Eveready Energizer Bunny.)
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Getting leads is one thing.
Closing the deal is another.
I learned how to get tons of leads. But if I can’t close them at a high ratio, I’m leaving money on the table.
Sid Walker has been sharing with agents and advisors for over 25 years. I personally have worked with Sid over the past few months, and can say …
He’s the REAL DEAL…. (plus he’s an honest and nice guy)…
But more importantly he’s helping agents be more successful and close more deals.
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All progress is the direct result of somebody who was in some shape or form a MAVERICK.
Mavericks are never content with the status quo or with just being average. But average is what most business owners settle for and this is no different when it comes to insurance agents.
There are those who say agents don’t earn their keep. I can promise you though, these people are misinformed, misguided, and bluntly, wrong. But if you’re reading this you are probably an agent so you already know that they are wrong. But, what you should be concerned about is not what you already know. But you SHOULD be concerned about what you DO NOT know.
After tons of research and with careful consideration the Insurance Mavericks have released the Controversial Conspiracy Report. If you have not heard about it yet…You will, because it is the biggest bombshell ‘no holds barred’ report ever released in the insurance industry.
The report makes some down right scary predictions about the future of insurance agents. Don’t you think you should see what it says?
Whether the predictions turn out to be right or not only time will tell, but there is NO DISPUTING the facts presented in the Conspiracy Report found at http://www.InsuranceMavericks.com and there is no use acting like the ostridge with his head in the sand. The cold hard facts delievered in this report are both sombering and encouraging…BUT, only for the agents who take accurate action.
Will you be the one with your head in the sand or will you be one of the Mavericks of change needed to protect this great industry?
Go to http://www.InsuranceMavericks.com right now and get your FREE Conspiracy Report, but be warned. This report is not for the weak of heart.
Licensed and Lethal,
007
It’s been along time coming, but we’ve finally got it done.
We now have over 2 hours of videos, a 39 page report and more free tools to download.
It’s all focused on getting more leads, without making cold calls.
If you haven’t seen it yet, please go get a copy of it today!
http://www.insurancemavericks.com
Perseverance is one of the most admirable traits in all endeavors.
We love to watch the Olympic athletes push themselves to - and then beyond ‘The Limit”.
And ‘Mother Nature’ provides some of the most astonishing feats of perseverance…think of the salmon fighting upstream…even up water falls.
Yet, at what point is it that the ‘perception’ or ‘guise’ of perseverance become out right foolishness?
For example, The fly.
We’ve all witnessed what I will call ‘The Death Fight of The Fly’…This is when the fly is ‘fooled’ by the ‘perception’ that a glass window is not really there…So the fly demonstrates incredible perseverance and repeatedly, incessantly, persistently, almost loyally, hurls itself again and again up against the window PAIN (spelling selected on purpose) and often until it is exhausted and dies of fatigue.
FACT: No matter how valiant the effort made by the fly…the barrier is not going to yield. EVER.
Often, observation of this ritual makes you think the fly is just not that bright…right?…..Be careful.
Here’s why I say that…
After more than 20 years in this great industry I’ve witnessed a very similar ‘death flight’ by many agents who persevere and persistently continue to do the same thing that used to work and seem to prefer to continue to hit their heads against the ‘window PAIN’ as if never knowing that regardless of the efforts made they will never make it through the barrier.
In today’s world with the average person getting bombarded by over 3,000 marketing messages per day, you must have a systematic manner of breaking through the clutter…which is a real barrier….with MULTIPLE INFLUENCE CHANNELS and not just the typical one strategy approach and continually hitting your head up against the window pane just like a fly.
I will be covering some specific strategies in my next few entries on what types of Multiple Influence Channels you must use if you want to be smart and more effective in today’s marketing environment.
Til then, hopefully you’ve banged your head up against the PAIN enough so that your ears have popped out and you’re ready to listen.
Licensed and Lethal,
007
