Michael Phelps’ success has business lessons that we all can benefit from.
First of all, although he is an amazingly gifted athlete that appears to have been born in a swimming pool, he readily admits that he could not have made his goal of getting 8 gold medals by himself. He surrounded himself with other great athletes. In effect, his team, consisting of his coach and fellow athletes all comprise his mastermind group.
This is the first step to Michael Phelps’s Secret Success Formula and if you desire to have gold medal performance in your agency then you must get involved in a qualified mastermind group setting where you can have healthy competition with your peers as well as get ideas on how to improve as a person as well as improve your business results. As a side note, Michael Phelps got better because he was around swimmers as good as he was which pushed him to achieve even more, so keep in mind that a mastermind is not a place to gather and complain about circumstances, but it is a source to go to to help you overcome the circumstances.
The second step is Michael made untold sacrifices. Too many to name here, but one big one was he moved away from his family in order to get the type of training he needed, but equally important in order to be removed from distractions. In other words, Michael was willing to get out of his comfort zone, away from his norm and into something that he was not used to. And in the insurance world today, if you choose to do what you’ve always done because it is comfortable then you will never be able to stand on the Olympic podium. To be a successful agent in today’s environment you must be willing to sacrifice the discomfort that is associated with change because the only constant in our world is change.
The 3rd step in Michael Phelps’ success formula is simple focus. Michael kept saying that all he did was eat, sleep, swim. He obviously did more, but the lesson is he made sure he was covering the bases of putting good stuff into him in order to get the Gold medal performance out of him and the business lesson there is obvious. Your input determines your output, so when you read the great content like what the Insurance Marketing Mavericks provide you can expect gold medal results!
In closing, if you have not taken advantage of the FREE ebook provided by the Insurance Marketing Mavericks then what in the world are you waiting for?! Your gold medal results are waiting for you so go get the ebook and read it right now!
They finally arrived! After 1month of waiting my Smith Tycoon sunglasses showed up. They are pretty much the coolest glasses around. (I’ll show them to you in the next video)
I have to make this quick because I have to go have lunch with my Grandma. She’s invited me over for Retirement community lunch. So lets get to it!
It’s true, our awesome group of agents in the Insurance Mavericks just keeps growing, and impressing me at the same time. Hopefully Jeremy won’t mind that I highlight him here, but he did such a great job I can’t help but show you.
First here’s the email I received from him this week.
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BB,
Wow! The first edition of my “Value for Life” is grossing me [right now] a lot of good e-mails giving me kudos!
I have nothing in there about insurance because I don’t want it to have to go through compliance of my carrier! I consider it my Personal Newsletter.
I am so glad I spent $50 on this project. I look forward to doing it in September! Hopefully, the bridge will be crossed between customer to client! It really is better than sending a postcard or anything else I’ve done to connect with current clients.
One other thing, is I only sent it to my “A” clients [you know, the ones who don't squeak so they don't get the grease]. The greatest clients who get neglected because they don’t have a complaint.
attachment: my VFL edition. The costumes are great, hope you enjoy mine in my newsletter.
Best Regards,
Jeremy
*******
And my response…
Jeremy,
CONGRATULATIONS!
Great job implementing, and I love the costume!
Good work, you are the second agent to report back to us that you’ve been implementing and seeing great results.
We’ve got a new video coming out today or tomorrow, so be on the lookout for it.
Beach
Now I just had to show you a glimpse of his letter, you’ll get a kick out of it, and it’s a great example of really differentiating yourself.
So now you see what we mean when we talk about personality in your marketing. Here’s another quick tip from some emails I’ve been receiving.
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Also, wanted to give you another tip on differentiation and making your personality “Stick” with your readers and prospects. You’ll want to create a “Public Persona Name” for yourself. Currently it says “Jeremy Snowden, Agent” that’s boring.
Create a tag line for yourself. As you know, my partner and I are the “Insurance Mavericks”. I’m helping another agent who loves Hawaii figure out a tagline for herself “A little piece of hawaii with every policy” she is going to be handing out little sandal keychains, her office is decked out in Hawaiian garb, and she’ll be putting Hawaii videos and themes on her website. (If she follows my advice.)
You could easily use the “guitar playing superagent” or something along those lines.
Let me know what you come up with.
Beach
Please leave us a comment below on what you think, questions you have, etc. We love to hear from you!
Hardees and Carl Jr. fast food chain are taking a bite out of the fast food industry and boosting profits like never before. Was it the racy Paris Hilton commercials? The answer is… Yes! That is part of it. And although I could be one of the very few men who’ve never seen the commercial or video so I don’t know exactly what she says…but from what I’ve read what is equally important it is HOW she says what she says.
Her commercial breaks away from the hum drum drab of robotic marching like lemmings going over the cliff style marketing. It appeals to the targeted audience of the men who want to over indulge. And that is exactly what Hardees and Carl Jr. wanted to do. They are using several SMARTmarketingTM principles.
1)Paris video broke away from the norm to get past the reaction oh, another one of those.
How is your marketing distinguishing you and your agency as special and apart from your piers?
2)Targeted exactly who they wanted. Men who are blue collar over indulgers.
How is your marketing targeting exactly who you want or are you specializing in generalities?
3)Celebrity attachment. Paris Hilton scores very high in recognition and her name has proven to have a long shelf life. Although she could be considered risky because you never know when she would do something again that you may not be proud to have your business associated with her, but this is calculated against the audience and odds are if she did another one of the even less clothed videos the exact same targeted audience would be there watching with the remote control in one hand and a GIANT Hardees hamburger burgeoning with calories in the other hand!
How can you use the SMARTmarketingTMprinciple of celebrity attachment with your agency. Note, a celebrity is a celebrity based on recognition so a former or current news anchor in your city as well as recognized atheletes etc can all be used for this purpose and this also has the added benefit of positioning you too.
4)Newsy. Just the fact they used Paris made the event news.
How can you make sure that you get free media by using this principle?
5)Positioned against. They are using the opposite of hum drum. A contrarian. In a world of fast food restaurants jumping on the Jared from Subway lose weight wagon and trying to become a diet destination location –Hardees and Carl Jr.s parent company is saying basically -If you want calories and sustenance and don’t care whether you have a waist line or a circumference that is described in terms of girth then Joe Lunchbucketyou are at the right location!
How can you position yourself against the competition? Polarization is not always a bad thing, but contrary just to be contrary is not the goal, find a place to make a stand such as price and say something like Your mom always said you get what you pay for so can you really afford to risk your financial future with barely get by coverage?Our agency provides you Not too much. Not too little. But Just right coverage. Easy. Fast. Dependable.
There are ton’s more we could discuss here but will not.
But in review, was the commercial controversial? You bet your bippy it was. Did it shake up the industry? Absolutely. But it was not controversial just for the sake of being controversial; it was sending the message of being something different.
Now enter the InsuranceMarketingMavericks. Controversial? Some would say yes.Different. Yes. And will they shake up the industry? You better hope so! Because we’ve been hearing from insurance agents across the nation and the challenges of running an agency are not getting any easier.
If you are like me, and one of the few who have not seen Paris Hiltons Hardees or Carl Jr. commercial then that’s fine. But it is NOT o.k. if you have not seen the InsuranceMarketingMavericks.com videos. So get more insurance leads now by taking the first step and watching BeachBroker star in a series of great videos.
Free insurance marketing tips await the mavericks who dare to watch these great videos!
