by Tom Wiecek

A couple of years ago I read Tim Ferriss’ now famous book The Four Hour Work Week for the first time. It’s a book that I pick up and re-read quite often and it has made a world of difference in my life and agency. Most importantly, it helped me free myself of the many low paying jobs I used to be responsible for. Today, I work less than four hours a week in my agency. However, I do work more than four hours a week on my agency, but I work where and when I want. And I only work on what makes me the most money.

I am often asked by other agents, “How can you spend so little time in the agency while it continues to grow faster than ever?” It comes down to eliminating and delegating the tasks that bring less value to me and using systems. Our time is the most valuable resource we have. It’s not our insurance knowledge or even our ability to service our clients. We only have so much time in a day and every minute of it is as valuable as you make it.

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Social Media expert Tammy de Leeuw talks about 3 must have Twitter applications to take marketing your business in a more effective way and in a more timely manner. Click below

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The jury is still out whether or not an agent and advisor can use social media, like Facebook and Twitter, to generate leads and make money.

For some it may work. For others, it won’t.

It really depends *on* you … and who your customer is.

If you are targeting the boomer market, then online may
not be the most viable way to generate leads.

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One of the questions I always get is “How many names do you try to get in one sitting?”

My answer to this is “it depends.”

It depends on how open your referral source is to the process; how much time and energy they feel like devoting. My personal record is 17 names in one phone call, and I’ve gotten 10-11 on several occasions.

But NOT because I pushed my clients into this. I was ready to move on to another subject several times, but they kept on going, and going, and going (like the Eveready Energizer Bunny.)

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Hopefully you saw the knockout punches I laid down on Kapshire last week proving to him that direct mail is powerful. (If you missed it you can check  out the boxing match at www.maverickslive.com)

But direct mail can be a big waste of money if you don’t do it right. (and it’s an even bigger waste if you make the error I talk about at  the end of this post.)

In my last blog post I talked about he Headline Cruncher, the 4 U’s that help you tune up the power of your headlines.

A quick recap:
Unique
Useful
Urgent
Ultra-Specific

To help you with the process of creating good direct mail headlines, you are going to be looking over my shoulder as I go through the process of writing a few headlines for some marketing pieces we’re testing.

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All progress is the direct result of somebody who was in some shape or form a MAVERICK.

Mavericks are never content with the status quo or with just being average. But average is what most business owners settle for and this is no different when it comes to insurance agents.

There are those who say agents don’t earn their keep. I can promise you though, these people are misinformed, misguided, and bluntly, wrong. But if you’re reading this you are probably an agent so you already know that they are wrong. But, what you should be concerned about is not what you already know. But you SHOULD be concerned about what you DO NOT know.

After tons of research and with careful consideration the Insurance Mavericks have released the Controversial Conspiracy Report. If you have not heard about it yet…You will, because it is the biggest bombshell ‘no holds barred’ report ever released in the insurance industry.

The report makes some down right scary predictions about the future of insurance agents. Don’t you think you should see what it says?

Whether the predictions turn out to be right or not only time will tell, but there is NO DISPUTING the facts presented in the Conspiracy Report found at http://www.InsuranceMavericks.com and there is no use acting like the ostridge with his head in the sand. The cold hard facts delievered in this report are both sombering and encouraging…BUT, only for the agents who take accurate action.

Will you be the one with your head in the sand or will you be one of the Mavericks of change needed to protect this great industry?

Go to http://www.InsuranceMavericks.com right now and get your FREE Conspiracy Report, but be warned. This report is not for the weak of heart.

Licensed and Lethal,

007

It’s been along time coming, but we’ve finally got it done.

We now have over 2 hours of videos, a 39 page report and more free tools to download.

It’s all focused on getting more leads, without making cold calls.

If you haven’t seen it yet, please go get a copy of it today!

http://www.insurancemavericks.com