Shocking News From Local Insurance Agent Reveals Drivers In Mayberry, CA Are At Risk. Could You Lose It All? Details Revealed Later…

If you read the FREE E-book provided by InsuranceMarketingMavericks.com then you already know what the number one marketing sin is. And if you have not read the FREE E-book titled “How To Generate An Endless Supply Of Hot Qualified Leads” the question is: Why not?

Are you committing the number one marketing sin?

But let’s say you are among the thousands of smart insurance agents who’ll read this amazing resource and you already know what the number one sin is, but you’re unsure of how to NOT commit this sin…. then let me give you a quick marketing ’short cut’ that is easy to implement and guaranteed to work.

You can research this method everyday without exerting any effort at all. What am I talking about?

I’m talking about ‘The News’.

Remember this: Your marketing headlines should be ‘news worthy’.

In other words, we’ve identified several patterns or formulas that are used by the news broadcasters that tend to ‘pull you in’ to want to hear what the news broadcaster will be saying. And as you watch the news or read the news you should be able to see these patterns and start to apply them in your agency’s marketing strategies.

So here I will discuss one of the several strategies that we’ve identified as being very effective.

First, I will admit, that a lot of news is sensationalism and gloom and doom. But also, there are a lot of stories that are not gloom and doom.

In fact, we all love stories. Stories of victory… overcoming odds….etc…

And to further illustrate this fact, take a look at some the all time top selling books out there and you’ll see ‘Chicken Soup for the Soul’ on all of those lists. And if you’ve never read any of these great books then you would not know that these books are simply a collection of stories!

So how can an insurance agent apply this principle to accomplish the goal of growing an agency?

It’s easy.

You probably know of a family or a person in your current book of business that has a ‘human interest’ story that is intriguing. Just watch the news for ideas and you’ll be able to follow how to do the story, but what you do is feature this client’s story in your newsletter or in a marketing campaign and keep this in mind…you do NOT have to talk about how a product you provided to your client actually helped them in their situation…if you can and it did then that is great, but if you can’t but it is a compelling and fascinating story you will still get business from this strategy.

So if your product or services aided the person in their situation then that is a no brainer as far as how this can help grow your business. But even if your service or product did not aid them- what will inevitably happen is other clients will want to be featured too. And of course you will solicit them for this chance to be featured.

Now this is creating ‘glue’ for your clients to stick. Plus, they will refer people to you because they will feel a stronger bond because of the sincere compliment of featuring them.

So a human interest news story in your agency is a great way to attach yourself to your current clients and build a powerful referral network.

Another great news story is to feature News about a business that you may have in your agency. Possibly a milestone for that business…an anniversary…whatever you select and you can tell the story of how they became business owners etc. Plus, hopefully you could get the business owner to provide a special offer for your clients since you are featuring them. This adds more glue to make your client’s stick and who knows…it could possibly lead to the business owner endorsing you as an insurance agent to all of their customers too.

So once again, creating news can actually create business!

Licensed and Lethal,

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