Marketing For Insurance Without Making A Single Cold Call

Some states allow you to buy x-dates. In other states you have to get out the old yellow books and start calling. That’s how I started out: in a cubicle, pounding the phones for 6 to 7 hours a day. And let me tell you … it was horrible.

I am not too shabby on the phones nor do I mind rejection all that much. However, poor positioning made it horrible. I would call and catch some contractor pounding some nails into a board while I asked him if he wanted a quote on his insurance. Bad positioning.

Or I would call and work my way through the gatekeeper to catch a busy business owner who didn’t really want to talk to me. Bad positioning.  Marketing for insurance was not fun. I don’t know many people who just love to cold call (even those who are good at it). I had to find another way to market, or I would go insane…

Did cold calling work for me? Yes. I made it work through hard work and trial and error. I worked the phones, improving my approach and my sales presentation. Soon I started setting up appointments and writing insurance. The first three years in business all I did was cold call. But then I started to study marketing. I picked up every book I could get my hands on I quickly found other ways to market. I found out how to get prospects to call me.

How To Experience Complete Joy

It’s the coolest feeling to have someone call you and say, “I want to give you my money.” It’s even more amazing to have it happen over and over again.

It’s a feeling that never grows old.

Now, do you have to study marketing to get people to call you? I have a simple answer: YES. If you want to become the master of your fate, then you must become a serious student of marketing. Because in the end it doesn’t matter what product or service you provide, if you don’t know how to market it and get people to call you, you will never make money.

Insurance is a very competitive industry … Plus it is highly commoditized. Become the best marketer you can be and the following amazing things will happen:

• A Tsunami of Hot Leads
• Death of Cold Call Clyde (Never make a cold call again)
• Ultimate Positioning Power
• More Money
• Complete Freedom
• And the Ultimate Lifestyle.

Never again will you have to answer to someone else. You will control your fate. At any given time you have the power to turn on the lead faucet, and get at tidal wave of new, hot leads.

The Simple Formula To Get People To Call You

It’s really not that hard to learn. Just commit to memory the following formula and implement each step into your marketing and business:

1. Stand UP and Get Someone’s Attention
2. Have a Compelling Reason Why You’re Sending Out This Message
3. Show People You Have An Advantage
4. Prove It
5. Persuade Your Prospect To Move In Your Direction
6. Have a Strong Offer with a Call to Action

A day doesn’t go by that I don’t think about the direct response formula. Nor does a day pass by without me doing something to implement it. My marketing improved the minute I learned it. So, go back, write it down, put it on your wall, and memorize it.

This is a simple way to start the journey of becoming the best marketer you can be. All other marketing fits into this formula. As you study and learn more about marketing, then you will understand how to improve on each step. Soon you will become a client magnet!

When every step of the formula is implemented with extreme precision, leads just keep coming.

Write it down, memorize it, and implement it!

You’re life will never be the same…

Talk soon,

Ethan Kap
Insurance Mavericks