High Gas Prices Driving Insurance Sales Higher
If you saw this headline…”High Gas Prices Driving Insurance Sales Higher”…would you read the story?
If you said “No” go ahead and stop reading right now, because you lack integrity and if you’ll “Fib” about other things too and we’d rather deal with people of integrity. J
But if you answered “Yes”…then let me ask you a question. Why would you read it?
Now, let’s admit that there are a number of answers, but the most common answers will include the fact that High gas prices and Insurance sales are topics that are currently on your mind…right?
So here is where this is going.
A key marketing principle that you must be incorporating into your marketing messages is what was described by one of the “great old timers” in marketing and that is this. “You must enter the conversation that is already going on in their mind”.
So to apply that principle to the headline “High Gas Prices Driving Insurance Sales Higher” and it becomes very clear. So now the next question becomes how is it that you can continually apply this principle today and into the future?
As of the time that this entry was created the price of gasoline is spiraling upward at an unprecedented rate. So this is a topic on everybody’s mind…right?
So this fact is begging for a ‘Maverick’ agent to use this fact to create more business and potential leads.
For example,…hold on a minute…I’m going to go ‘Google’ “save money on gas” and see what comes up…Ok, I’m back. There’s almost one half million people out there searching that phrase.
You say…”SO WHAT!”
Here’s your answer. What if you provided for your clients and prospects a “Save Money On Gas” Special Report Courtesy of ‘YOUR AGENCY’.
Hmmm… Do you think people would want to get this FREE item?
Do you think some people may even appreciate this FREE item?
Do you think that this FREE item could even lead to providing insurance protection programs?
What if there was a way to target those people who are searching this phrase so that you would only get the people that are in your market and not people that all across the U.S. or wherever you may be.
Do you think any other agents are doing this? I can answer that question for you. NO! (Now of course, after the smart agents read this they will start doing marketing like this because it works!! J )
So a question begs being answered….”What else could you do like this that ATTRACTS people into your ‘herd’ with something of value that is already on the prospects’ mind (creates an insurance lead for your) and provides you the opportunity to foster a relationship with you that inevitably LEADS to the conversation of writing their insurance.
Take 15 minutes right now and brain storm some ideas. Ask your staff. But remember…YOU ARE NOT YOUR CUSTOMER so don’t think that if you would not have an interest in something like this then your clients would not. This is a BIG fallacy that you must guard yourself from falling prey to.
Your decision to provide value in areas of their interest will give you the chance to provide additional value in areas that you are interested in!
The opportunities abound. This could create leads that you could convert later. Plus, this could create FREE publicity (A topic we’ll cover later which is a critical component of properly positioning yourself and could be one of the quickest exits from the Guerilla Commodity Wars…Stay tuned! J)
Lethal and Licensed,
007
