These are a couple emails I got from some of our ‘maverick friends’ recently.
I wanted to share them with everyone because I believe the lessons are extremly valuable.
From: K**** T**** [mailto:******@farmersagent.com]
Sent: Thursday, July 03, 2008 11:45 AM
To: ‘Beach Broker’
Subject: RE: i’m SORRY!… lets try this again
Dear Insurance Mavericks,
My name is Ken.
Let me start by saying that I’m a new insurance agent for a captive company. I have just completed my 3rd year and have hit the goals that are required by the company. It feels great! However, I feel like I’m pounding my head against a wall, chasing business, not writing enough business, not marketing on a consistent basis, and I’m flat broke. I want to take my business to the next level, if you know what I mean.
About a month or two ago I received and email to your site and have been going there and reading the articles and information provided and its confusing. Here’s why. I need help. I need to know where to begin. What should I start doing today, some guidance or direction to get moving to the next level. How to finance it.
I listened to the podcast and it’s hard to envision what I want when I’m in the grind of the day, feeling like it will never happen. But I feel like I know what I want I just don’t know how to get there.
I’m tired of price shoppers. I’m tired of cold calling. I’m tired of being broke.
If you could let me know what I need to start doing today. Where my first step should be.
Thanks for the great emails and the media it does help.
Happy 4th!
Ken *****
MY REPLY:
Ken,
Put on your thick skin, because I’m going to be a little harsh here.
In a nut shell you need to get your head straight. You need to give yourself credit for accomplishing the goals you have, and then use that momentum to move to the next level. Don’t downplay what you’ve accomplished.
Making it 3 years in the business is tough to do.
Now, you want to know what to do first.
1. Establish your position in the marketplace. What value do you offer that others don’t, can’t or won’t?
a. Go watch the video on the power of positioning on www.insurancemavericks.com/video
2. Write an article that offers value to your potential clients, that is within the topic of your position.
3. Find some other agents to joint venture with. Obviously you’ll need to approach those guys who aren’t selling what you sell. So if you are doing life, then find a p&c guy, get to know him, and then send the article that you wrote to his list. Make sure you include a letter from him, and then Follow up with those names on the phone.
We’ll continue giving you the information you need to succeed, but you need to take action.
Also, if you haven’t downloaded the ebook, you are missing out on some incredibly valuable information.
www.insurancemavericks.com/video
Beach Broker
Tags: how to get auto insurance leads, how to get health insurance leads, how to get insurance leads, Insurance Marketing
