Hopefully you saw the knockout punches I laid down on Kapshire last week proving to him that direct mail is powerful. (If you missed it you can check out the boxing match at www.maverickslive.com)
But direct mail can be a big waste of money if you don’t do it right. (and it’s an even bigger waste if you make the error I talk about at the end of this post.)
In my last blog post I talked about he Headline Cruncher, the 4 U’s that help you tune up the power of your headlines.
A quick recap:
Unique
Useful
Urgent
Ultra-Specific
To help you with the process of creating good direct mail headlines, you are going to be looking over my shoulder as I go through the process of writing a few headlines for some marketing pieces we’re testing.
We’re testing several thousand marketing pieces per month and I always write 20-30 headlines before settling on any single one.
So here you go, feel free to steal, swipe, or otherwise use these headlines for any marketing you do…
- Is You Entire Life Savings Worth 10 Minutes of Your Time?
- Is Your Teenage Drivers Life worth 10 minutes of your time?
- How to get the Health Coverage/Life Insurance/Mortgage Protection you need on a ‘recession’ budget
- 3 new ways to save money on life insurance…even if you think you’ve tried everything under the sun!
- What de didn’t know about his auto insurance cost him $301,729.27
- Most auto policies have this financially devastating coverage gap….does yours?
- They won’t let me give you insurance for free…so look inside for the next best thing.
- Discover how you can lock your money away in a 100% guaranteed safe investment where no one can steal it from you.
- Put your money in “legal vault” where the IRS, Wall Street or even the government can’t steal it from you.
- How I was able to sock away my hard earned cash in a tax free, guaranteed return investment that’s as as safe as fort knox.
- How you can save money on teenage driving insurance…PLUS help make sure your teenager never needs to use it!
- Why this recession can save you big money on your Insurance Costs!
- What is the first thing that crossed her mind when her house burned down?
- Is thre anything more important than protecting your family?
- If a Hurricane/earthquake hit us, will you get your house back?
BUT…and this is a big BUT…
None of this lead getting stuff is any good at all if you can’t close the deal. Whats the point of bringing in more leads if they just go out the back door because of poor salesmanship.
I know many times (ideally) we have someone besides us taking the inbound calls, so it’s even more important for them to be trained properly on the right questions to ask and language to use.
I finally put the sales training I developed together in a easy to use, systematic process that anyone can learn just by watching and listening to these videos and audios…and following the scripts and pre-written questions.
Right now, thanks to Kapshire’s 32nd birthday, we’re selling it for $100 less than the normal price. I highly recommend you check it out here. www.insurancemarketingmaverick.com/master-closer
Tags: business insurance leads, commercial insurance leads, Insurance Lead Generation, insurance marketing ideas, insurance marketing tips, Insurance Sales
Love the master closer program. Worth every penny.