Archive for the ‘Business Insurance Leads’ Category

Lessons to Learn in a Family Business

Prison Bars
You can get a couple of lessons out of the Bernie Madoff ponzi that a person with their own little business should pay attention to. The Madoffs made at one or two mistakes. (Actually, they made a lot of mistakes.) Most of what they did wasn’t mistake, it was just plain illegal, but there were mistakes made that legitimate businessmen shouldn’t be making. If you’re in business there are basic rules you had better follow for good asset protection. The rules are violated every day, because the owner always thinks the rules don’t apply to him or her.

Most little businesses are structured so that the husband is the president and the wife is the vice president / secretary, or it may be the other way around. Both spouses should never participate in the same business as officers and directors. One spouse can work in the business as an employee. I’ll call them the silent spouse. They shouldn’t be the office manager or CEO or any Chief anything – Just an employee. They may have huge influence over the company, but that influence should be in bed, not at the conference table.

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Direct Mail, Business Insurance Leads

Bloody Mess

It was a bloody mess.

Talk about March Madness, my face got slammed into the basketball floor.

I saw the blood all over the floor and grabbed my chin. Walked over to the bathroom mirror…sure enough it was a huge gash. I got about 11 stitches put in.. That was just over a week ago.

Last night I finally pulled out the last of my stitches in my chin.

Oh well, it could have been worse. I could have lost a tooth!

Anyway, let’s get to making you money. Recently someone told me…

“I tried the mail and it doesn’t work!”

Ohh, the foolishness…

In insurance marketing, to say that “Direct mail doesn’t work”… Is like Farmer Joe trying to use a saw to cut a log, but leaving the saw unplugged. Just keep ramming the blade into the wood…”HMM, I wonder why this gosh durn saw doesn’t work?”

Of course saws work to cut stuff, but only if you are using it properly.

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