Archive for the ‘Bill Cates’ Category

5 Strategies to Make 2009 Your Year of Better Clients from Referrals

by Bill Cates

What is more important to you? More referrals? Or higher quality clients from referrals? Or both? Here are a few simple things to keep in mind if you’d like to get better quality clients from referrals in 2009.

Get Clear

What type of client do you want to attract into your business? Are you crystal clear? Can you write it down right now, on the spot? Clear intentions produce clear results. Fuzzy intentions produce fuzzy results. You will be amazed at how much easier it becomes the right kind of clients into your business when you are crystal clear what comprises an ideal client.

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Tags: auto insurance leads, how to sell insurance, Insurance Marketing, insurance marketing consulting, insurance marketing ideas, insurance marketing tips, insurance sales ideas, insurance sales tips, insurance training, marketing insurnce, referrals, Selling insurance
Posted in Bill Cates, Insurance Referrals | 1 Comment »

Make Sure You Get One GREAT Referral

We've Blown the Whistle!
One of the questions I always get is “How many names do you try to get in one sitting?”

My answer to this is “it depends.”

It depends on how open your referral source is to the process; how much time and energy they feel like devoting. My personal record is 17 names in one phone call, and I’ve gotten 10-11 on several occasions.

But NOT because I pushed my clients into this. I was ready to move on to another subject several times, but they kept on going, and going, and going (like the Eveready Energizer Bunny.)

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