Hopefully you saw the knockout punches I laid down on Kapshire last week proving to him that direct mail is powerful. (If you missed it you can check out the boxing match at www.maverickslive.com)
But direct mail can be a big waste of money if you don’t do it right. (and it’s an even bigger waste if you make the error I talk about at the end of this post.)
In my last blog post I talked about he Headline Cruncher, the 4 U’s that help you tune up the power of your headlines.
A quick recap:
Unique
Useful
Urgent
Ultra-Specific
To help you with the process of creating good direct mail headlines, you are going to be looking over my shoulder as I go through the process of writing a few headlines for some marketing pieces we’re testing.
