Archive for November, 2008

Insurance Retention and Christmas Dinner at 7-11…

Last night I was watching “Pursuit of Happyness” (with Will Smith) on the bed with my wife. It’s really an inspiring show.

He went through hell to achieve his dreams, and it shot me back to my time as a new insurance agent that was like Chinese Water Torture.

Luckily I never had to endure the types of difficulties he faced, but there were certainly times where the future was bleak.

When I started as an agent, I had nothing given to me.

Okay, okay… I take that back, I did get a phone book and telephone.

I had dropped out of college in order to start this job cuz I was getting married in about 6 weeks. The big boss painted a beautiful picture for me. He sold me on the lifestyle, the money, the freedom, the GOLF!

So I gave up college and took up cold calling and getting kicked in the shorts instead.

I worked 2 jobs just to pay the bills. (My night job just about killed me, not kidding. I smashed my thumb open and then cracked my skull on the concrete floor. I’ll tell you about it sometime.) Our first Christmas married my entire commission for the month was $349.

For Christmas dinner we ate hot-pockets from 7-11. My wife (living 2000 miles away from her parents) cried when she called them on the phone.

Not one of my favorite moments. HOWEVER, these experiences drove me to be better.  To accept nothing less than complete financial success and the freedom and security that it brings with it.

I realized that I needed to be BETTER, more Valuable to the market to get paid BIG money.

So I studied everything I could about persuasion, sales, marketing, advertising, copywriting.  That study led me to develop the Value For Life Newsletter.

This newsletter is one of the best ways on the planet to get new leads, referrals, and increase commissions by cross-selling. http://www.massretention.com

So at the end of the day, like Will Smith’s character in “Happyness”, I feel extremely blessed to be able to achieve my goals in life. And I know ANYONE can get what they desire, if they work SMART and hard.

To more leads and bigger commissions,

Beach Broker

PS. I know I’ve promised to offer the monthly newsletter to everyone on an ongoing basis. Things have been crazy around here. Big commission just had a new baby boy, and we’ve been working on a new AWESOME live internet TV show for our subscribers, so that’s been taking up all my time.

I promise to have it ready to go next week.



The Insurance Retention Factors

The new baby video

The other day I was filming a video to show off my new baby Elianna…

My  3 year old Joshua decided to pop his head in front of the camera, and he ended up on sitting with me and the baby in is peejaays.  (It’s pretty funny)

As you probably know, Elianna was born about 6 weeks ago now. She’s been a delight. (Looks just like her mom…luckily)

I finally got her on film to show her off. But that’s not all.

There’s a lesson here…

In the video I also share 5 proven strategies that I’ve personally used to create a million dollar per year business… and most agents don’t have a clue about. (Showing my baby is one of these strategies in ACTION. Watch the video to see what I mean http://www.massretention.com/vid3)

To my knowledge, this information has NEVER been shared with insurance agents, let alone for FREE.

I also reveal the secrets that Regis Philbin uses to keep audiences interested in him for 50 years…(and how that translates into better retention and more leads from referrals for you)

***These are the MOST IMPORTANT things you can do to DRAMATICALLY increase the number of referrals you are getting, plus increase upselling and cross selling, and drive retention through the roof.

Can a simple video accomplish all of this? The quick answer is yes, and I show you exactly how to do it here www.massretention.com/vid3

I know a lot of folks are worried right now about the economy, but like I’ve said before, the insurance business is truly recession proof.  There are an UNLIMITED number of prospects!

It was right after 9/11 that I became an insurance marketer instead of an agent. And using the market strategies I share with you, I wrote 1 million dollars in 12 months without a single cold call.

You can do it too, regardless of the economy. Here’s how to start, go to www.massretention.com/vid3

You’ll see Elianna, Joshua in his peejays , and you’ll learn some things most agents will NEVER know about making big money in this business.

To more leads, better retention and the ultimate lifestyle…

Beach Broker

P.S.  If you haven’t used the GRATIS newsletter template we’ve given to you yet, you might want to listen to this from one of my MASS COMMISSION members:

“I just sent out my first newsletter and the response was awesome. One of my biggest pain in the *%$ clients called and said he loved it. My clients are going to be getting one of these EVERY month from now on.” Craig Smith, State Farm Agent,  Virginia

http://www.massretention.com/vid3
.


Beating A Backstabbing Staffer

This could be a real disaster…

Left unchecked, this is potentially the biggest loss of revenue an agent or agency can experience.

And NO ONE is immune to it.

Long time subscriber Andy sent me the following question:

“My number 1, left back in August after 9 1/2 years.  She has now, gone to work for a competitor and apparently calling my clients.  Ever dealt with this?  What’s my number one strategy to cement these clients with my agency?”

As I teach in the MASS COMMISSION program the best strategy is to use the “Pre-Emptive Strike” method.

In a nut shell the pre-emptive strike can be used in many different applications. The concept is this: You must contain the bomb before it goes off.

Think about it.

Imagine the folly of calling in the bomb squad after an explosion and telling them to put everything back together. It’s a ridiculous prospect.

However, calling them in BEFORE the bomb goes off, to pre-empt the disaster saves lives, time, and money.

There’s no way to put the bomb ‘back in the box’ once it goes off.

The same goes for this situation.

He asked ‘what can I do to cement these clients with my agency.”

Good question, this should’ve been implemented long ago.
No ONE employee should ever have a stronger relationship with clients than you do.

However, this rarely happens. Most of us have CSR’s or account managers that talk to our clients MUCH more than we do. Of course that’s by design, we can’t talk to them all, but we also can’t afford to let them build relationships stronger than our own.

That’s exactly what my new video is all about. The answer to this question, and also to the issue of making sure that when, not IF, but when a staffer leaves, they have no power to seduce your clients to follow.

Go check it out on www.massretention.com/vid3

Now to answer the real question, what should he do immediately to prevent the hemorrhaging of clients.

The answer lies again in the pre-emptive strike.

You must communicate with all of your clients immediately via email, voice broadcast (if you have their permission), direct mail newsletter, and online video.

Fast action is critical to develop relationships, get them to like you, express thanks, and get them involved with you.

Trying to keep them after they’ve already decided to leave, is like putting the bomb back together after it’s gone off.

We don’t want it to appear that the only reason you are contacting them is the fact that “Kathy” left and may be contacting them, (Hopefully you’ve got a non-compete with all staffers, this is CRITICAL!) but you do need to start communicating with them immediately. www.massretention.com/vid3

Let them know that you can give them a new quote or revisit their coverage’s right now, if they are interested in that.

The best way to do this is by using a monthly newsletter. Just like the one we’ve been giving away for free on our website at www.massretention.com/vid3

If you don’t have one, go get it and start using it today!

You’ll find that you get higher retention, more upsells, more referrals, and higher commissions per client by using this one simple tool.

Go use it! It’s gratis! www.massretention.com/vid3

Beach Broker

PS. The next video is about The POWER of Interaction, and why that is CRITICAL to high retention, and more leads.



Maverick TV